Established in 2019, Peder Lund Gallery at Tjuvholmen Oslo reflects a long-time focus on internationally esteemed artists working within modern and contemporary art. With a comprehensive exhibition program, the gallery gives a varied outlook to the tendencies of the international art community.
The visual identity balances a classic expression with sharp and distinct contemporary details. The core concept lays in the logo and how it adapts and frames content to leave room for the artists and artworks to take centre stage - a feature evident in an extensive number of physical outtakes.
Peder Lund also has a strong and clear identity in their premises at Tjuvholmen. And in line with other identity elements, the outdoor signage is kept discreet, black and subtle with a copper detail against the glass that gives a clear nod to the gold cut on the business cards.
The website for Peder Lund builds upon the simple and flexible layout priciple that is consistent throughout the identity. The wide range of acclaimed artists and their work is presented in its entirety, with the identity as a subtile framework for the exclusive selection of artwork.