Avinor
From north to south, tying Norway together - and Norway together with the world.
Avinor’s new logo and symbol is a consolidated statement describing the company’s public service mission of The Norwegian Airport Network. With a new specially-designed typeface and the unique symbol, Avinor aims to cement their market position as a full-service provider in the aviation industry and support strategic changes happening within the organization.
From the beginning, Snøhetta worked closely with Avinor to understand the organization’s interests through collaborative workshops. This process gave the designers useful insights into Avinor’s work and their important national, public mission. Through a collective approach, the design team listened and gathered important contributions from the organization's many talented employees.
Essential to the strategic process was to develop a more effective, coherent and unified group consensus to provide one face to the customer. From this common vision and set of behavioral values, a unifying visual identity were created.
Snøhetta’s work on Avinor has been a transdisciplinary process, engaging all design disciplines - graphic design, motion graphics, interior design, architecture, interactive design and service design. All designers have been working from the conceptual starting point of Connections, and expanding it into a wide range of possibilities.
Connecting Norway to the world
The visual identity emphasises Avinor's corporate social responsibility of connecting the country in a safe, reliable, and predictable way.
Avinor creates connections from north to south and east to west. Major airports are linked to minor ones, building relationships between people, businesses and cultures.
A bespoke identity typeface
The visual identity is designed to cover all Avinor's activities and services. Developing the custom typeface Avinor Sans became especially important, in order to present a unified and holistic face to partners, customers, and the public.
Quality and human touch
One of the main goals with the new identity was to connect Avinor closer to their customers: the travelers. The uniform became the physical and tactile voice of the brand and was designed to convey trustworthiness and helpfulness.
The uniforms were developed in collaboration with textile designer T-Michael.
Design communication
The design system opens up to a greater communication, both of Avinor's services and the human meetings they facilitate.
