Digital Retail for Holzweiler
Holzweiler’s online sales channel is the brand’s primary platform for its global audience and the main brand platform internationally. The website has been redesigned to create a seamless integration of the Holzweiler brand stores and its online shop.
Note: This website has been retired and is no longer available.
Exposed Structures
The website is based on the same conceptual design thinking as the showroom and flagship store. A visible and flexible grid that mimics the pattern of the iconic Holzweiler scarves exposes the underlying construction of the site and gives the site an almost industrial expression.
Tailoring
Built as a modular solution in which the visibility of the “seam” highlights the site’s flexible design layout and allows the site to be easily altered to accommodate for new needs and ever-changing collections.
The flagship store also utilises exposed wall mountings, inspired by the grid.
The new design allows flexibility to adapt key color palettes reflecting the shifting collections and seasons, and to build thorough stories and content around each garment.
The site also promotes the use of video instead of images, making the site more alive and dynamic. Following its redesign, the website is a tool that enables the team to adapt to differing needs while maintaining a strong brand identity.
